Search Engine Optimisation

MAKE SURE YOUR WEBSITE IS FOUND
Search engines each have their own unique processes which assess a webpage on a number of factors for relevancy to the terms which they find. A search engine sends out 'spiders' to read a website, collecting the information and returning it to the search engine for assessment. When your web content is picked up, there are many techniques which we can help with to ensure that you're found to be relevant for the search terms most connected to your business and your webpage is returned in the search results pages.

This is where SEO comes into the equation for developing a high performance website. The basic idea is to improve the presence of a website, encouraging its popularity with both users and search engines. As there are now millions of websites competing for valuable search engine results, your website needs to lift itself above those others which are competing against it.

Our SEO services help promote and use your website as a tool to sell your services above those of your competitors. We can help optimise your website to not only rank well against your search terms, but to also encourage your site visitor to carry out the sale, or provide the lead you need for your business.

It's important to remember that SEO is not an overnight process, and that it can take search engines several months to properly index your pages and content. Fortunately, we can also help with another far quicker marketing tool...
 

Google Adwords and Pay-per-Click

HIT YOUR TARGET AUDIENCE TODAY
Pay Per Click (PPC) advertising is the fastest growing internet marketing technique, simply due to it being the quickest way of generating traffic to any website. The advantages of PPC are that you can target your customers, choosing what time of the day your advert appears, and you can choose that it only appears when a user types in a particular keyword or phrase. You also have complete financial control by allocating a budget (daily or monthly) and once your money has been used up your advert will no longer appear.

There are several search engines that offer Pay Per Click advertising but by far the most popular is Google Adwords - offering your adverts to over 75% of the UK search traffic.

Google Adwords is a great way of exposing your website products or services to the right people who are actively looking for your products or services, and it can be done almost straight away. If this sounds of interest, contact Dotcom Solutions to find out more about how we can help.

Click here to read our top 5 tips to ensure you get the most out of your PPC campaign!